Advertising machine becomes the key to the new marketing strategy

With the progress of society, the digitization of public information has become an irreversible trend. The advertisement machine (digital sign) as the representative of the digital tool to comply with the informationization trend has ushered in the wave of market application, and is also one of the key to the success of the marketing promotion in the new era.

Suffers from the co-existence of broader application and market, industry users demand increasingly diverse, although are essentially information transmission, but the application place is different, also have different application requirements. For example, in the application of shopping mall, the advertising machine system is aimed at the high-density shopping crowd in the mall, which needs to attract the attention of consumers through the strong visual impact, so as to drive the improvement of actual sales. In the application of government organs, the main target is the staff inside the office, ensuring the timely, efficient and accurate information dissemination is the core demand.

In practical application, the design of the solution will naturally be different. With intelligence letter for a B2B business platform offering advertising machine industry solutions, for example, by deploying LED advertising machine in hospitals, patients and families can easily obtain the required information, can also be found in the advertisement machine under the guidance of correct in the site. Such as broadcast timely notify registered doctors order list and visit experts, as well as some daily health knowledge, of course, can also play the trailer for the hospital, which will improve hospital service quality and image, and don't have to add more staff; At the same time, the LED advertisement machine can relieve the pressure of patients and family members. In hospital is everybody's mood is very depressed and nervous, advertising machine installed in the waiting area, through in the form of text, video, images play some secret keeping in good health, health educational and humorous short can relieve tension is divided into reduced patients' sense of be agitated.

The current market, advertising machine hardware homogeneity has become the indisputable fact that, in the face of a variety of application requirements, the vendor is "should be in constant change," characterization solutions naturally became the key to flexibility. This requires enterprises not only to have extremely strong professional ability, but also to have rich industry experience, so as to accurately grasp the user demand, and timely discover the user's potential demand.

Over a long period of time, the domestic advertising machine market although industry enterprise quantity, large potential market, however, the overall industry innovation ability is limited, especially in the advanced design for high-end application market. Now, the market promotion is important to the solution, think buy thinks, this undoubtedly provides a new idea for enterprise innovation, which is beneficial to the sustainable and healthy development of the whole industry. However, innovations by the transfer of hardware products to integrated solutions, also means that a simple pricing era has come to an end, based on the integrated solution provides the ability to compete, advertising machine market will gradually into the big brand era.